INSTEAD, WE MADE IT LOOK LIKE A BREATH MINT

“We could make a computer look like a grapefruit.”

Jonathan Ive, Apple’s vice president of industrial design, on the conceptual roads not taken by the iMac team, CNN/IDG.net, 22 September 1998

AFTER BURNING MAN, NUDITY IS A BIT TIRED

“Our site takes topics like nudity and sex and puts new life into them.”

Genevieve Field, executive editor not of the Starr Report, but of Nerve.com, a “literate smut” site, Wired News, 24 September 1998

HOW TO SPEND OTHER PEOPLE’S MONEY 101

“Fifteen years ago, if your company failed, it was a black mark on your resume. Now venture capital firms almost prefer it. You’ve got your scars, and you’ve learned some hard lessons.”

Steven Baloff, a venture capitalist at Advanced Technology Ventures, on the diminishing returns of the school of hard knocks, The New York Times, 20 September 1998

CHURN IS GOOD

“I believe you have to change your company almost every two years. That’s how you gain market share.”

Cisco CEO John Chambers, on how revising his org chart improves his stock chart, Upside Online, 9 September 1998

THERE’S NO SUCH THING AS FREE EMAIL

“This had nothing to do with the Lycos deal.”

Excite executive vice president Brett Bullington, on why his company’s decision to drop WhoWhere as a free-email provider had nothing to do with its recent purchase by Lycos, an Excite competitor, News.com, 21 September 1998