“Advertising does aggregate around large scale advertising aggregators.”
Yahoo CEO Tim Koogle, providing a tongue-twistingly weak justification for the price of his company’s shares at the World Economic Forum in Davos, BBC, 26 January 2001
GO SMALL OR STAY HOME
“This company has always strived to do more. Now, we’re going to strive to do less.”
Excite@Home CEO George Bell, describing the company’s job-slashing as corporate Zen minimalism, TheStreet.com, 25 January 2001
IF ALL ELSE FAILS, WE’LL RENT A MARKET
“We don’t ‘own’ any market. We’re going to keep fighting for customers.”
Apple CEO Steve Jobs, addressing the troops at the rebate-happy computer maker’s latest all-hands meeting, ZDNN, 25 January 2001
SOFTWARE FOR THE FRAGILE BUSINESS
“This was an operational error and not the result of any issue with Microsoft or third-party products, nor with the security of our networks.”
Microsoft spokesbot Adam Sohn, spinning desperately after a day when the software giant’s Web sites were largely unreachable due to a monstrously dumb network design, News.com, 24 January 2001
FOR CAMPAIGN CONTRIBUTORS, THERE’S A “MY HEFLEY” PAGE
“It has taken me awhile because I prefer having a more personal relationship with my constituents.”
Representative Joel Hefley (R.-Colorado), the last member of Congress to go online, on his website’s very long time to market, Los Angeles Times, 22 January 2001
Ditherati: See the Digerati Dither, Daily 
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