THE ROAD TO HELL IS PAVED WITH DULL INTENTIONS

“The magazine didn’t have the elegant seriousness we intend.”

Technology Review editor Jason Pontin, whose previous employer, Red Herring, once featured Microsoft CEO Steve Ballmer on its cover in a wedding dress, The New York Times, 13 December 2004

LINKING TO FLYOVER COUNTRY

“It’s not so much differentiating that’s important, as getting the word out to people who are outside San Francisco, New York and Los Angeles that social networking exists.”

Friendster founder Jonathan Abrams, on the success his site has had at replicating its users’ narrow social circles, San Francisco Chronicle, 13 December 2004

FINDING NEVERLAND

“Understand that computing is not a commodity and really see that there is value to be added.”

Sun Microsystems CEO Scott McNealy, who apparently thinks that by closing his eyes and whispering, “I do believe in Solaris,” he can make his server business live, ComputerWeekly, 9 December 2004

CONSUMERS ARE TOO ON-DEMANDING

“The PC business is rapidly taking on characteristics of the home and consumer electronics industry, which favors economies of scale, pricing power and a focus on individual users and buyers.”

IBM CEO Sam Palmisano, explaining why the PC business no longer fits in his on-demand vision, News.com, 8 December 2004