WALK THE WALKMAN

“I don’t know if we can take this market back in a year … But this launch is our message that we will work hard to put an end to the dominance by just one company.”

Sony president Kunitake Ando, on trying to get “Walkman” to translate as “iPod,” Reuters, 1 July 2004

http://www.reuters.co.uk/newsArticle.jhtml?type=technologyNews&storyID=5563227

PAST PERFORMANCE IS NO GUARANTEE OF FUTURE POSTINGS

“No one should assume I’m making forward-looking statements on my blog.”

Sun COO Jonathan Schwartz, on making sure he says nothing investors want to hear, eWeek, 29 June 2004

THE DIFFERENCE BETWEEN SILICON VALLEY AND LARRY ELLISON

“Silicon Valley has this point of view of being forever young. But Silicon Valley has been here a long time.”

Oracle CEO Larry Ellison, speaking for his own bones, San Francisco Chronicle, 1 July 2004

PREANNOUNCE DIFFERENT

“We think Tiger is going to catapult us even further ahead and drive the copycats crazy.”

Apple CEO Steve Jobs, on finally catching up with Microsoft’s vaporware schedule, Wired News, 29 June 2004

SO MUCH FOR SECURITY THROUGH OBSCURITY

“We haven’t played this up a lot. but no one’s written a virus in Java.”

Sun COO Jonathan Schwartz, issuing a formal invitation to virus writers, News.com, 29 June 2004