SOUR APPLES

“Now they’re taking advantage of the Intel chip. The users don’t really care what’s inside the machine in terms of the processor.”

Microsoft chairman Bill Gates, pretending not to care that Steve Jobs blatantly copied him with the new Intel Mac, Engadget, 9 January 2006

THE COLUMNISTS, ON THE OTHER HAND, FREQUENTLY DO

“With technology, things never get dull.”

Former newspaper columnist Paul Andrews, on dropping the “ink-stained” descriptor, Seattle Times, 9 January 2006

DON’T BE BORING

“The data that defines you socially isn’t really that complicated, or that hard to collect.”

Google cofounder Larry Page, on the trivial nature of social engineering, Engadget, 6 January 2006

OUR PRODUCT POSITIONING: FOOT IN MOUTH

“If you want a really expensive laptop, buy a Vaio.”

Sony chairman Sir Howard Stringer, explaining the difference between his company’s products and Dell’s, Engadget, 5 January 2006

OUR MISSION: JOB SECURITY FOR TECH SUPPORT

“We’ve talked about this as the decade of digital lifestyle, the decade of digital workstyle. It’s not just one application that makes it happen. It’s the fact that as you adopt these things, they really go together.”

Microsoft chairman Bill Gates, ushering in a brilliant new age of fingerpointing at the Consumer Electronics Show, Engadget, 4 January 2006