CECI N’EST PAS UNE DISPLAY

“When we were developing the notebooks, we worked really, really, really hard to make sure that when you opened it up, the display was the display.”

Apple design chief Jonathan Ive, managing only to raise more questions in answering a query about what his group does, Macworld UK, 29 October 2004

DIGITAL BLAME MANAGEMENT

“Blaming the technology does not address the issue. We must vigorously enforce intellectual property protections and prosecute the violations, not the technology.”

President George W. Bush, on the problem of piracy on the internets, InternetNews.com, 22 October 2004

FISH TALE

“We’re going to be broader to reflect the maturing of the tech industry. It’s also important to be much more global than it was.”

Red Herring editor Joel Dreyfuss, on his plan to tank the magazine exactly the same way it went under the first time, San Francisco Chronicle, 27 October 2004

SOMEBODY ELSE’S INVENTORY

“We don’t bring in any material to the factory until it has been ordered by the customer.”

Dell engineer Steve Lawton, exposing the fiction that lets Dell claim the parts piling up in a corner of its factory don’t actually belong to it, News.com, 27 October 2004

IPAWED

“We want our audience to have a more intimate online relationship with the band, and Apple can help us do that.”

U2 lead singer Bono, on reaching out and touching his fans, Macworld UK, 26 October 2004