I’M A GENIE IN A BOTTLE, YOU’VE GOT TO RUB ME THE RIGHT WAY

“I thought there was no way to put the genie back in the bottle, but now it seems in certain areas the genie has been put back in the bottle.”

Google cofounder Sergey Brin, explaining how Internet freedom can’t be won with wishes, The Guardian, 15 April 2012

A THERMONUCLEAR RELATIONSHIP

“I think the Android differences were actually for show. I had a relationship with Steve.”

Google CEO Larry Page, dismissing the late Apple CEO Steve Jobs’s threats of “thermonuclear war” over Google’s slavishly imitative iPhone knockoffs, BusinessWeek, 4 April 2012

I INVENTED FRIGGING FAKE STEVE. HAVE YOU HEARD OF HIM?

“I really am much less interesting than Fake Steve as a writer.”

Steve Jobs impersonator-on-leave Dan Lyons, on his mild-mannered alter ego, Apple 2.0, 19 September 2008

“SHUFFLE OFF MORTAL COIL” NOT A FEATURE ON NEW IPODS

“Reports of my death are greatly exaggerated.”

A slide accompanying Apple CEO Steve Jobs’s presentation of new iPod models, News.com, 9 September 2008

INK DIFFERENT

“That’s what you’re here for! To write about our products.”

Apple CEO Steve Jobs, patiently explaining Silicon Valley reporters’ job duties to them, Gizmodo, 7 August 2007