“You assume in the beginning that a mention on the ‘Today’ show will drive tremendous traffic, but it’s not that easy.”
NBC Universal executive Beth Comstock, on discovering that television viewers don’t become Web surfers at the snap of her fingers, The New York Times, 13 August 2007
“We know people like watching commercials. They just don’t like being force-fed at the wrong time.”
NBC Universal executive Chris McCumber, on launching Didja, a website full of commercials, to make up for the fact that people no longer watch ads at the appointed hour, Variety, 7 August 2007
Ditherati: See the Digerati Dither, Daily 