DON’T BE INCREMENTAL

“Google is now taking only small steps that are undetected or ignored by the mass population of search users.”

Larry Freed, CEO of ForeSee Results, on an analysis his firm did of users’ satisfaction with the work of Googlers, Search Engine Land, 14 August 2007

I’M FEELING UBIQUITOUS

“Right now, the Internet is not available in too many places.”

Chris Sacca, Google’s head of special initiatives, on why he’s occupying space at the Googleplex pursuing harebrained wireless schemes, News.com, 30 July 2007

DON’T BE TRIVIAL

“Just a couple days ago, I was researching an old IBM mainframe system from the 1960s I had created on Google, and it never occurred to me to search for videos on that kind of query.”

Google cofounder Sergey Brin, trying to justify the $1.65 billion he spent on YouTube, SeekingAlpha, 19 July 2007

OUR SOLE PURPOSE: MAKE A LOT OF BUCKS

“I didn’t come here at this point in my career to manage a cynical enterprise whose sole purpose is to exploit the intricacies of AdSense to make a few bucks.”

Associated Content CEO Geoff Reiss, explaining the degree to which he intends to profit from gaming Google’s advertising system, News.com, 11 July 2007

HOLE IN ONE

“Rarely does Valleywag draw us out of our hole, but this one was so off.”

Google spokesman David Krane, caught red-handed responding to rumors and speculation, CNBC.com, 5 July 2007