ARE YOU SAYING STEVE JOBS BUYS THE SWIMSUIT ISSUE?

“The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”

Apple sidekick-in-chief Phil Schiller, explaining why the company has banned little-known sexy apps from its App Store, while keeping ones by Sports Illustrated and Playboy, New York Times, 23 February 2010

I INVENTED FRIGGING FAKE STEVE. HAVE YOU HEARD OF HIM?

“I really am much less interesting than Fake Steve as a writer.”

Steve Jobs impersonator-on-leave Dan Lyons, on his mild-mannered alter ego, Apple 2.0, 19 September 2008

“SHUFFLE OFF MORTAL COIL” NOT A FEATURE ON NEW IPODS

“Reports of my death are greatly exaggerated.”

A slide accompanying Apple CEO Steve Jobs’s presentation of new iPod models, News.com, 9 September 2008

INK DIFFERENT

“That’s what you’re here for! To write about our products.”

Apple CEO Steve Jobs, patiently explaining Silicon Valley reporters’ job duties to them, Gizmodo, 7 August 2007

iNS

“When I saw photos of Mexicans climbing the fence to get into the U.S. and buy iPhones over the weekend, well, I’ll be honest, I cried.”

Fake Steve Jobs, on the reaction to the iPhone, News.com, 3 July 2007