I SPUN IT MY WAY

“I have to speak for myself. I would actually lose the credibility that interests HP if I did not conduct myself that way.”

Newly hired Hewlett-Packard employee Bruce Perens, on his new role as head flack for HP’s Linux initiatives, News.com, 4 December 2000

OH YEAH, THIS IS MY KIND OF SEVERANCE PACKAGE

“Even a struggling dot-com still has a responsibility as a company. Our company is committed to pets, to animal welfare.”

Pets.com director of investor relations, on the online pet store’s donation of 21 tons of dog food to starving Alaskan sled dogs, Wired News, 1 December 2000

COLLECTIVE ORGANIZING IS FUTILE

“The universe is not at stake. I mean, we’re not up against the Borg collective here.”

Amazon.com CEO Jeff Bezos, cleverly alluding to the company’s anti-union activity in a question about the company’s commerce partnerships, News.com, 30 November 2000

BUY LOW, SELL HYPE

“We’ve finally realized we were idiots who were overpaying for hype.”

Jazztel chairman Martin Varsavsky, on the Iberian telecom’s plans to spend its junk bonds on junk bandwidth, Wired News, 29 November 2000

MY RESUME ISN’T BUZZWORD COMPLIANT

“The company’s new strategic focus will transform ReplayTV into a technology business-to-business operation, an area outside my background and interest.”

Ousted ReplayTV CEO Kim LeMasters, on his career getting placed on pause by the board of the struggling digital-recorder company, eV, 28 November 2000