Author: Matt

“We don’t have the benefit of that rich historical data or even accurate information about what’s happening now.”

Evan Cohen, “research” director of Silicon Alley guesswork-for-hire firm Jupiter Communications, on his company’s rigorous methodology for online audience estimates, @NY, 9 January 1998

“If you can be fired for bad judgment for sitting in a public place in your underwear, you can be fired for sitting in your underwear on the Internet.”

Linnea McCord, professor of business law at Pepperdine University, who’s obviously not hep to today’s preferred surfing attire, The New York Times, 12 January 1998

“We understand that Mac users are different. Finally, we understand that.”

Ben Waldman, general manager of Microsoft’s Macintosh software business unit speaking at the Macworld Expo in San Francisco, MacWeek, 6 January 1998

“We can partner to offer breadth and depth along with top quality — while we work on serving the audience we know best, which is women on the Internet.”

Ellen Pack, founder of Women’s Wire publisher Wire Networks, elaborating on her company’s precisely targeted double-X chromosome demographic and a new partnership with Bloomberg, Advertising Age, 5 January 1998

“We’re out of the business of predicting profitability, and in the business of delivering profitability.”

Apple CFO Fred Anderson, showing that insanely great strategic business sense, News.com, 6 January 1998