OUR BIG BROTHER, WHO ART IN HEAVEN, MARKETING BE THY NAME

“We think this is the next generation of targeting. It’s nirvana for direct marketers to know how people spend their time online.”

Paul Schaut, CEO and President of Engage Technology, a Web usage-tracking outfit that plans to sell users’ browser trails to the highest bidder, ZDNN, 2 February 1998

GEEK OUT, BURN OUT, CASH OUT — WASN’T GORE INTO SUSTAINABILITY?

“He’s been able to kind of take the metaphor of Silicon Valley and extend it across the country.”

Don Gips, chief domestic policy advisor for Vice President Al Gore, on his boss’s contribution to modern political tropes, Wired News, 30 January 1998

SILLY HUMANS, BITS ARE FOR BOTS

“The communications network of the 21st century will be built to support the computer-to-computer world, not to support human interaction.”

John Sidgmore, chief operating officer of way new telco Worldcom, speaking at the NationsBanc Montgomery Securities Technology Week conference, Computer Reseller News, 29 January 1998

THAT’S ONE WAY TO GUARANTEE REPEAT SALES

“If your telephone breaks, you buy a new one. If your television breaks, you buy a new one. If your PC breaks, you lose your data.”

Larry Ellison, chief executive appliance repairman at Oracle, on the durability of his company’s coming-real-soon-now network computers, News.com, 27 January 1998