“We’ve been compared a lot to Google over the past year and we think we’re really different than Google and Google has a great spot in consumer’s minds and so does Yahoo, and so we were trying to make sure that people understood that we know we’re really different and we think we’re really different and the comparison is a juxtaposition. It doesn’t really make a lot of sense.”

Yahoo chief marketing officer Elisa Steele, summing up her company’s advertising strategy in a single sentence,, 7 May 2010 via usb geeks