ADVERTISER-GENERATED CONTENT

“We were running on fumes.”

Lonelygirl15 cocreator Greg Goodfried, explaining why the YouTube video series sold out and accepted an Icebreaker Sours gum product placement, NewTeeVee Pier Screenings, 24 July 2007

REDEFINING “GROWTH STOCK”

“In the past, slow growth meant a 5% to 10% sequential increase in subscribers. This quarter, due to increased competition, it meant a 1% decline in subscribers.”

Netflix CEO Reed Hastings, on his company growing so slowly that it’s actually shrinking, SeekingAlpha, 23 July 2007

WE MAKE OUR BUSINESS MODEL UP IN VOLUME

“We use a peer-to-peer system like Skype, and we are based on a hardware model, so we depend on gross hardware margins.”

Ooma CEO Andrew Frame, on his startup’s plan to profit by selling ridiculously overpriced VOIP equipment to consumers, Red Herring, 20 July 2007

DON’T BE TRIVIAL

“Just a couple days ago, I was researching an old IBM mainframe system from the 1960s I had created on Google, and it never occurred to me to search for videos on that kind of query.”

Google cofounder Sergey Brin, trying to justify the $1.65 billion he spent on YouTube, SeekingAlpha, 19 July 2007

THE JOY OF SHILLING

“We want to create great online content … and also something that is more than a glorified Internet ad at the same time.”

BermanBraun cofounder and former Yahoo media executive Lloyd Braun, on signing a deal to create ads masked as entertainment for Pepsi, AllThingsD.com, 18 July 2007