DON’T BE TRIVIAL

“Just a couple days ago, I was researching an old IBM mainframe system from the 1960s I had created on Google, and it never occurred to me to search for videos on that kind of query.”

Google cofounder Sergey Brin, trying to justify the $1.65 billion he spent on YouTube, SeekingAlpha, 19 July 2007

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THE JOY OF SHILLING

“We want to create great online content … and also something that is more than a glorified Internet ad at the same time.”

BermanBraun cofounder and former Yahoo media executive Lloyd Braun, on signing a deal to create ads masked as entertainment for Pepsi, AllThingsD.com, 18 July 2007