“I don’t have the ability to put $50 million into a marketing campaign. So, I’m bringing back the dog.”
Lycos CEO Alfred Tolle, on boosting awareness of his company with a mascot no one remembers, MarketWatch, 28 September 2005
Ditherati: See the Digerati Dither, Daily
Digerati say the cutest things.
“I don’t have the ability to put $50 million into a marketing campaign. So, I’m bringing back the dog.”
Lycos CEO Alfred Tolle, on boosting awareness of his company with a mascot no one remembers, MarketWatch, 28 September 2005
