FINDING YOUR SENSE OF REPURPOSE

“Typically we’re not going to repurpose a fashion show as a podcast. But an interview with Kate Hudson, that would work fine.”

Bernard Gershon, a digital-media executive with the ABC television network, on finding another way to avoid creating original content for the Web, Wired News, 15 August 2005

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KEEP YOUR FRIENDS CLOSE AND YOUR ENEMIES IN AN AIR-CONDITIONED

“I exist for business reasons. I do not exist as a PR stunt or as sort of an olive branch.”

Bill Hilf, director of a Linux computer lab at Microsoft, distinguishing himself from, say, his colleagues who are paid to blog, News.com, 12 August 2005