“I don’t think we should have expectations that we will have people lined up at midnight to buy a copy, necessarily, despite the fact that Longhorn is a huge deal.”
Microsoft CEO Steve Ballmer, managing expectations down for his company’s next big product, News.com, 7 June 2005
“Mac OS X has been leading a secret double life.”
Apple CEO Steve Jobs, on his company’s flirtations with Intel behind IBM’s back, PCWorld.com, 6 June 2005
“Podcasting is the largest self-service anthropology project under way.”
Filmmaker Jason Scott, on wasting 340 gigabytes of perfectly good hard drive space on an archive of people too stupid to figure out how to type their thoughts, Wired News, 2 June 2005
“The casual piracy, the schoolyard piracy, is a huge issue for us.”
Sony BMG executive Thomas Hesse, on the music company’s new plan to install digital rights management on its CDs, News.com, 31 May 2005
“At Sony, we believe what customers really want is choice.”
Sony executive Ellen Glassman, on the design philosophy that produced an MP3 player that didn’t even play MP3s, Fast Company, June 2005
Ditherati: See the Digerati Dither, Daily 