FIRST, YOU HAVE TO KISS BILL GATES

“Creative is a hidden gem, like Cinderella. There’s a lot of inner beauty, a lot of inner strength out there, but not a lot of people know it. In the long run, Creative can become the princess in this area.”

Creative Technologies CEO Sim Wong Hoo, on waiting for consumers to notice his company, Newsweek, 21 February 2005

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