IPAWED

“We want our audience to have a more intimate online relationship with the band, and Apple can help us do that.”

U2 lead singer Bono, on reaching out and touching his fans, Macworld UK, 26 October 2004

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THAT EXPLAINS THE POP-UP ADS FOR SPYWARE INSURANCE

“Just like you don’t expect to get hit by a car, you don’t believe a computer attack can happen to you.”

National Cyber Security Alliance chairman Ken Watson, on a new study finding most computer users are blithely ignorant of how infected their computers are, Wired News, 25 October 2004