PREANNOUNCE DIFFERENT

“We think Tiger is going to catapult us even further ahead and drive the copycats crazy.”

Apple CEO Steve Jobs, on finally catching up with Microsoft’s vaporware schedule, Wired News, 29 June 2004

SO MUCH FOR SECURITY THROUGH OBSCURITY

“We haven’t played this up a lot. but no one’s written a virus in Java.”

Sun COO Jonathan Schwartz, issuing a formal invitation to virus writers, News.com, 29 June 2004

R&DNC

“If I am president, we will invest more in areas of research that are likely to create the industries and jobs of the future, areas like advanced manufacturing, clean energy and nanotechnology.”

Senator John Kerry, on his planned new economy, San Francisco Chronicle, 25 June 2004

I DON’T KNOW ABOUT YOU, BUT MY PORTAL’S VERTICAL

“It’s the ultimate in site stickiness.”

Amir Vatan, president of online sex startup High Joy, on bumping up the level of interactivity, Wired News, 24 June 2004

TOEING THE PARTY LINE

“Our grass-roots organization is tremendous and comprised of self-starters taking action to ensure the president is re-elected.”

Michael Turk, George W. Bush’s online campaign director, insisting that 5,245 people just happened to hold simultaneous fundraisers, Wired News, 23 June 2004