“We just don’t feel comfortable with our five largest competitors providing information about our company. We felt … Orbitz was misrepresenting the true picture of Southwest Airlines.”

Southwest Airlines spokeswoman Ginger Hardage, on the company’s move to yank its fares from Orbitz.com, where it faced the risk of having its three-connection routes directly compared with three-connection routes from other airlines, News.com, 6 July 2001