Archive for May 29th, 2001

AS LONG AS THEY SPELL MY URL RIGHT

May 29, 2001

“We’ve built the brand up to a point where we can do an aggressive campaign…. We’ll be a lot more direct and this campaign will name names.”

Bob Visse, an MSN product manager, on Microsoft’s plan to provide free advertising for its Internet-access rivals, The Industry Standard, 29 May 2001

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