ONCE BURNED, TWICE SHY

“Once [Pets.com] stopped burning their cash, they discovered that they needed more cash.”

Sanford Bernstein analyst Faye Landes, on the economics-as-pyrotechnics that doomed a kitty-litter-shipping, sock-puppet-advertising, $10-off-everything-forever dot-com disaster, The New York Times, 8 November 2000