GETTING OUT OF THE WAY IS OUR CORE COMPETENCY

“Under our old consumer model, we were too good at getting you the information and getting out of the way to succeed at monetization. That’s what people loved about us.”

Eric Tilenius, CEO of the freshly renamed Atomica, on plans for the company formerly known as GuruNet to make money by getting people to pay to have it stay out of their way, News.com, 7 November 2000