NAME YOUR OWN DIGNITY’S PRICE

“I’m aware that there are people who weren’t satisfied with the service and I’m also aware Priceline is trying to deal with it. … I haven’t [used the service myself]. I think of myself as having to fly first class.”

Priceline pimp William Shatner, who knows better than to be handling the goods himself, on the company’s customer-service woes, 48 Hours, 21 September 2000

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