CALL IT THE NEW YORKER OF OPERATING SYSTEMS

“Linux is very often seen as noncommercial, having more highbrow, friendly values.”

Linus Torvalds, on the marketing niche his Linux operating system occupies, ZDNN, 2 February 2000

WE MUST ALL VALUE TOGETHER, OR WE SHALL SURELY VALUE SEPARATELY

“A ‘software product’ should be viewed as ‘functionality separately valued by consumers.'”

Harvard law professor Larry Lessig, explaining a very novel theory of software marketing in an amicus brief filed in U.S. v. Microsoft, The Industry Standard, 1 February 2000