Archive for November 11th, 1999

ARE YOU NOW, OR HAVE YOU EVER BEEN, A DOT-COM?

November 11, 1999

“Don’t call us a dot-com. Our strategy is Lucy not-com.”

Lucy.com CEO Sue Levin, who’s exploiting the marketing potential of the Internet by sending out paper catalogs in the mail, The Wall Street Journal, 11 November 1999

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