“We look at loyalty not as function of exclusive loyalty, but the frequency of visits over time. Loyalty doesn’t mean lack of promiscuity.”
Excite@Home senior vice president Joe Kraus, explaining why Excite.com’s registered-user reports are better fodder for the site’s Lola Pandora talk show than for serious Web-site metrics, News.com, 16 August 1999
Ditherati: See the Digerati Dither, Daily 