SHOTGUN INVESTING

“Really, if you look at the full range of personal financial services, everything out there is a target for us.”

Lisa Nash, ETrade’s vice president of customer management, on how she’s going to manage to steal customers away from banks, not just full-service brokers, San Jose Mercury News, 2 June 1999

THE SILENCE OF THE LAME

“Students tell me they don’t want in 40 years to be talking to their grandchildren about how the new economy took off and they were sitting on the sideline.”

Harvard professor Tom Eisenmann, on the dot-com crusade his newly minted MBAs are undertaking in record numbers, Wired News, 1 June 1999