YOU’RE SO FUCKING BEAUTIFUL.COM

“For so many years I was such a skeptic about the Web. But it’s a truly beautiful medium. You can retain a level of purity that you can’t achieve almost anywhere else.”

David Eggers, editor of McSweeney’s Quarterly Concern, on the liberatory potentials of being ignored on the Net, as opposed to being ignored on a grocery store newsstand, Village Voice, 24 March 1999

EMBRACE AND EXTEND

“There are things we can do to extend the brand outside the realm of the Web site.”

Slate publisher Scott Moore, on plans to have Michael Kinsley find new media outlets to lose money in, ZDNN, 22 March 1999

IN OTHER WORDS, IT’S COMPLETELY OUTSIDE OUR CORE COMPETENCY

“We think it’s much broader than Novell, much broader than NetWare, much broader than networks.”

Novell CEO Eric Schmidt, on how not being an end-to-end solutions provider isn’t the end of the world, News.com, 22 March 1999

FOR EXAMPLE, MAIMING AND EXPLODING THEM INSTEAD

“We’re hoping that you will go beyond driving and shooting and killing people.”

Sony vice president Phil Harrison, on the entertainment potential of the new Playstation machine, The New York Times, 19 March 1999

LENI RIEFENSTAHL DOES OUR ORIENTATION VIDEOS

“Ask anybody who’s ever worked at Microsoft, and they’ll tell you that if there’s one cultural quality we have, it’s that we always see ourselves as an underdog.”

Microsoft chairman Bill Gates, on his corporate capacity for self-delusion, Seattle Times, 18 March 1999