DID YOU KNOW JOE’S HOMEPAGE IS HEMORRHOIDS.COM?

“Unlike bookstores, where people like to go to shop, discover, get a cup of coffee, no one likes browsing the Preparation H section of the drugstore.”

Peter Neupert, CEO of Drugstore.com, struggling to explain why shopping for personal necessities on the Web will be less embarrassing than doing it in a store, San Jose Mercury News, 25 February 1999

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