WE HAVE MET THE AUDIENCE, AND HE IS US

“Netly has to make more money. For a long time it’s been playing to a niche-y, insider-y new media audience that we desperately love, and demographically belong to ourselves.”

Lev Grossman, erstwhile producer of the now-defunct Netly News, an ill-fated attempt at originality by Time Warner, Salon Magazine, 29 September 1998