IF YOU DON’T LOOK COOL, WE DON’T LOOK COOL

“I have hundreds of readers scouring the Net for the coolest stuff. And since I have the coolest readers on the Net, they find it.”

Rob Malda, publisher of sneak-peeks-for-geeks site Slashdot, on his information-wants-to-be-free newsgathering operation, Salon 21st, 15 June 1998