THAT SUICIDE THING DOESN’T FIT THE BUSINESS MODEL

“I don’t want to be a Net star. I was the Kurt Cobain of the Internet [after] Newsweek ran this big picture of me and a skateboard.”

Jaime Levy of Electronic Hollywood, who’s apparently glad to turn a buck off the digital star system but doesn’t care to participate, Village Voice, 11 February 1998

THIS REVOLUTION WILL BE MERCHANDISED

“We’d love to revolutionize media for women. Right now we’re just a zine, but someday I want to see a print Maxi magazine, Maxi radio, Maxi TV, Maxi clothing, Maxi: The Movie. Commerce. Makeup. World domination. The planet will be like a Disneyland for women.”

Janelle Brown, cofounder of Maxi, an online zine for the painfully underserved demographic of hip urban twentysomething women, on her modest plans for her media beast, San Francisco Bay Guardian, 11 February 1998

I’VE GOT SOME AOL DISKS EMBEDDED IN MY SOFA CUSHIONS

“The good news is we’re trying to get people to use us more. We want them to embed us in their lives.”

Bob “Remember me from MTV?” Pittman, president and chief operating officer of America Online, on the service’s recent price hike, News.com, 10 February 1998

OUR BUSINESS PLAN: WE SHALL OVERCOME

“We’re not seeing the volumes that we had prayed for. But I think that over time it will be overcome.”

Dan Lynch, chairman of Cybercash, on his e-cash company’s pathetically low transaction volume, ZDNN/MSNBC, 9 February 1998

BUT SMOKE AND MIRRORS ARE THE SOFTWARE BIZ’S BEST PRACTICES

“‘Community’ today is what ‘content’ was on the Web last year: smoke and mirrors for companies that have not figured out how to provide useful services to their customers.”

Seth Goldstein, managing corporate princelet of CKS SiteSpecific, Forbes Digital Tool, 6 February 1998