WHAT’S SO COMPLEX ABOUT THROWING MONEY DOWN A PIT?

“The money was largely spent for software development, and the software was a complex product developed in a complex way.”

David Carlick, erstwhile president of PowerAgent — an online advertising startup most noted for contracting out its software development and burning through $20 million in venture capital and loans with no product to show for its troubles — on how hard it was to spend that wad of cash, San Jose Mercury News, 15 February 1998

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