“We wanted children to be able to go to places on the Web where they can feel safe to explore and play. We also wanted something that doesn’t require every consumer to be a Web genius — something simple, clean and easily applied.”

Tom Morgan, chief executive officer of IDG spinoff NVolve, on his “Safe Playgrounds Initiative” that would put childproof caps on selected online content areas — without having parents actually do any work, of course, New York Times CyberTimes, 16 February 1998