HIGH IN FIBER, LOW IN BRAND

“Brand and scale don’t mean so much any more, but you have to own the assets and facilities.”

WorldCom COO John Sidgmore, explaining the reasons behind his company’s bid for MCI’s well-branded, large-scale communications network, ZDNN, 16 October 1997

ONE, TWO, BUTTON YOUR SHOE; THREE, FOUR, UNINSTALL IE 4

“There is no question in my mind that going into the new millennium technology will fundamentally change the way children play.”

Jill Barad, Mattell’s CEO, on her company’s financing of an MIT Media Lab project on the future of toys, New York Times CyberTimes, 15 October 1997

I USED TO BE AN EDITOR; SHOOT ME NOW

“We were romanced by the entertainment stuff, too. But we underestimated the value of software. And you know there really is something very sexy about creating a product that is useful to people and can help them live their lives better.”

Pete Higgins, VP of Microsoft’s Interactive Media Group, on his division’s turn towards more “practical” infofare, New York Times CyberTimes, 13 October 1997