“We’re taking the ‘Challenger Strategy’: it will either be a spectacular success or a spectacular failure.”
David Carlick, president of the overhyped and underfunded ad-targeting startup PowerAgent, Advertising Age, 15 September 1997
“We’re taking the ‘Challenger Strategy’: it will either be a spectacular success or a spectacular failure.”
David Carlick, president of the overhyped and underfunded ad-targeting startup PowerAgent, Advertising Age, 15 September 1997